Changing strategic direction from “what can we make?” to “what should we make?” through the implementation of category growth strategies which put the consumer/customer at the heart of everything, allowed clients to outperform their competitive set-in driving category value.
/Reenergising brands through new or evolved positioning, communication, innovation, and design have translated into sustainable +10% commercial growth.
Blurring category lines to develop breakthrough innovation which unlocked new consumer occasions driving high incrementality for the client and the retailer.
Designed and delivered commercial capability content step changing skillsets in brand management, strategic planning, project management and business skills, seeing improvement in the clients brand equity scores.
Led the commercial workstream for a client’s acquisition completing the due diligence on brand, trade and supporting the transition of the new business into the clients organisation including launch, organisational brand and product education and establishing ways of working.